Mission & Core Values

The mission of Prater Apparel is to fan the flames of your potential. Every item is made with the intent to inspire action toward accomplishing goals. We achieve this through our core values of Integrity, Innovation, and Community.

Integrity. We believe one must work beyond the limit that “motivation” provides. Work when the lights are off. Work when nobody is watching. Work, even when you don’t “feel like it.” Trust yourself and your strong moral compass. Strength is a tool, just as much as kindness. It is NEVER anything wrong with being kind.

Innovation. Passions are sparked from curiosity. The skills is eventually obtained from the discovery of that curiosity. Consistent work will invite and sometimes provoke adversity. You either adapt, or lose. We are forever obsessed with consistent growth as a brand and lifestyle.

Community. We’re better together instead of apart. The work is the key. Respecting and holding each other accountable makes the team stronger.  Integrity, innovation, and community.